Considering reverse-trial or paid-only. Real numbers welcome — especially if conversion didn't move the way you expected.
6
When did you stop offering free trials and what happened to MRR?
Considering reverse-trial or paid-only. Real numbers welcome — especially if conversion didn't move the way you expected.
6
1 comment
Killed free trial, MRR dropped 8% the first month, recovered + 22% within 90 days. Refund window is the real safety net, not the trial.
Killed free trial, MRR dropped 8% the first month, recovered + 22% within 90 days. Refund window is the real safety net, not the trial.